Search Engine Optimization (SEO)
Does your website needs SEO to get listed in the top pages of widely used Search Engines based on search performed using relevant keywords. We only use while hat and legitimate methods to promote in search engines by SEO.
Enhance the number of visitors to the site:
It is important to focus on the target audience we are marketing for? It is likely that the audiences are diverse and it’s imperative that these audiences are divided in to segments where their markets are different. Foremost stick to the market where your product rightly fits in. Practicing this kind of segmentation, creating content for the same, marketing to it, making products and services accordingly etc are the steps towards success.
Reduction of Bounce Rate:
Engage your audience to your website; provide content that really helps them. It is imperative that the customer stays on the site only when the site offers the customer the right information at the right place. Be it product category, selection, search of information tab etc. Provide them with blogs, articles, downloadable journals, checklists, allow them to learn about the company, the products, allow drill downs to make them engage to the site. Make Call to action is just a click away: Allow the users to subscribe to the blogs, newsletters, registrations, company name, team size etc
Enhance the time on Site:
As explained above , the users or prospects ( visitors to our site for service/product) will be turned to other sites easily if they did not find information properly in the site. To enhance the time on site of a prospect, and to convert this to a lead ( sale of a product/service) , the website should engage him to the maximum time , giving the customer guides , snapshots, decision making notes etc. All the elements in the website are related to one another. For example a visitor enters your site for a product/service, checks the site, finds relevant guide material and testimonials and buys a product or service. The process of making a customer enter , engage to the site, increase traffic to the website, decreasing bounce rate of the site all are related elements and play a vital role in converting prospect to a Sale/Lead
Devise branding and messaging precisely:
Global Impact recommends you fill a questionnaire in which the messaging and branding requirements are mentioned. Also the website redesign planning worksheet enables Global Impact to understand the way a message is been given to the customer through the website.
Identification of the USP (unique selling price) of your product/service and spreading the word in the website should be crisp. The branding and messaging should be clear and concise that a new visitor instantly knows that he is in the right place. Avoid using too technical and too low language: Often the visitors are not so technical.
Identify your customer Persona
Remember the Website is not just about your services. It is a medium for the customer to know that you help them with the services/products. Often the customer asks himself “Why am I here? What’s in it for me?” : your website must be answering the questions . Making the websites as per the buyer persona is really important.
For instance, a marketing department needs to generate new business for the Travel agency; they will look for the customers in couples for honeymoon trips, aged people for pilgrimage, corporate for conferences and meetings, students for vacations, etc.
Strategizing your website redesign is important as per the customer interests. It adds value when the new customers convert to leads with the redesign of the website. Align the goals and requirements of the customer to the redesign need to achieve success:
Focus on Search Engine Optimization:
The prospective customers view your site once they find you online: Without getting found, the traffic, the leads, marketing strategies leaves you no-where: Redesign your website focusing on the search engine optimization.
Keep track of most search & valued pages:
It is important that you keep track of most valued pages, the pages with maximum inbound links, converting them to leads and the ones having valued information and topics in the respective industry. The movement of the high value pages should be properly created with 301 redirects.
Creation of 301 Redirect:
When the website is redesigned, this is the key step as one wants to retain the traffic they are getting form the high valued pages earlier. Store and map the 301 redirects with old and new URLs and implement them properly so as to avoid losing potential customers associated with the old website.
Effective Keyword Research:
For every new page that’s been designed, identify the keywords and focus on optimizing it with on-page SEO practice. Consider adding new pages and more content to the website that addresses the keywords and information that are not available in the earlier site.
Global Impact helps in analyzing your competitors:
While its not mandatory as a step, we recommend this step only when you want to know the strengths and weakness as compared to the competitors. Global Impact generate a report with the help of tools of how the current website and the marketing is in its performance. Conduct a self analysis, understand where you are getting positive, what’s working, what’s not working for you with the online tools and act accordingly.
Note High performing assets:
For a redesign of the existing website, the hampering of the high performing assets is quite possible. If you have an established business and online presence for quite a while now, redesign of the website may disturb the assets that have been built up which may severely damage the effectiveness. The high performing assets may be the following
Most viewed and distributed information
¤ High traffic content or pages
¤ Best performing keywords
¤ Inbound links to the pages.
For instance, removing a page that has got high inbound links makes it lose SEO credit, which in turn makes the site invisible in search. Often the website designers are not aware of these credits until you mention. So be sure to mention the number of pages, their credibility and the focus on SEO during the requirement gathering stage of the website redesign so as to avoid losing potential SEO credit:
Now that you are aware of the pros and cons of the website redesign, you are ready to design, build, Launch, optimize your site with Global Impact. Thank you for associating with Global Impact. We value this association as much as we value your website.
We truly believe that this association is a win-win for both of us!!
Our SEO Techniques
Global Impact has an experienced a dedicated SEO team who can manage search engine marketing campaigns for organizations’ of all shapes and sizes.
SEO experts at Global Impact use On-site and Off-site optimisation tactics to give better rankings and better visibility for your page or website. Our experts follow certain rules, standards and quality parameters in building a better user friendly as well as search engines friendly websites. Along with onsite and offsite optimisation our experts follow competitor analysis, Keyword analysis, search engine tracking and land page optimisation techniques to give you the best results.
Our team is also well prepared and knowledgeable about all the latest trends and changes in search ranking algorithms and will follow them while improving or building your site. This is how we make sure we always build innovative links and in provide high quality and relevant keywords for your websites to be on the top when it comes to search results.
Our SEO experts help our clients achieve fantastic results because they are passionate about what they do. They fully understand your brief and then design and implement an SEO campaign to meet the needs of your business.
On-site and Off-site optimization
Onsite, the name itself tells you that this is all about what is on your site. Onsite Optimisation includes everything on your website from Meta tags, website content and keyword density to the name of your website and each of its pages.
Global Impact SEO team follows certain procedures in Onsite optimisation that ensure your site ranking is as high as possible. For example some people may think the best way to the top is to fill your website with Keyword’s but search engine algorithms are cleverer then this. And our SEO expert’s know that while keyword density is important it should not exceed 2-4%.
Offsite SEO is all about how you promote yourself. There are various different strategies which can be implemented to help grow your links in a range of places like article directories, blogs and press releases. Global Impact have dedicated SEO experts who know just how to get the right balance of quality and quantity to optimise offsite and get you the results you need.
We believe relevance is key when it comes to optimisation. Increasing traffic to a website is an easy enough task but to make that traffic into relevant and interested customers takes a little more finesse. So whether it’s higher search rankings you want or an increase in website traffic, we will design and implement a campaign that makes sure your viewers and visitors
Search Engine Marketing
Our SEM Service will gives you option of selecting right kind of marketing strategy required to be implemented on your website. These include Search Engine Optimization, Pay per Click Services, Affiliate Marketing, web 2.0 marketing etc. You can get superlative explicit method to be run for you to get preferred results.
Pay Per Click (PPC)
Pay Per Click services can be very fruitful for you if you are looking to get instant traffic to your website. All of the three PPC services (Google, Yahoo & MSN), Google Adword is major drivers in potential visitor as well as in popularity.
Search engines consign plenty of credence to the backward links to any web site. It is important for your website to have appropriate titles, keywords, description and few links from other so as to get on the top pages of search engine results. A successful link building campaign can lead to sustainable search engine rankings, targeted traffic, lots of sales and gradual enhancement in the GPR of website.
Social Media Marketing
Social Media Marketing can be very useful and inexpensive if managed properly. We properly utilize these all so that our website is easily connected with the online community or website with more branding awareness. Social Media Marketing Blogging, bookmarking websites, Video Submission, article submission, press releases and more utilization of social networks. This is the best way to get publicity from social media sites and get supplementary traffic apart from search engine.